The City of Pag developed in the 15th century combining features of Gothic and Romanesque styles and was built according to the urban development plan of a renowned builder Juraj Dalmatinac. It is rich in cultural heritage and still keeps century-old traditions and customs alive. The famous Pag lace is highly admired in the world. The City of Pag is situated in the Pag Bay where pebbled and sandy beaches line the shore by the crystal clear sea like pearls in a pearl necklace.