Kustići offers views of a raw, rocky landscape complemented by a crystal reflection of the Bay of Pag. The village is located in the north-eastern part of the island of Pag, between the villages of Vidalići and Zubovići, which together with Metajna form a group of villages that the local people call Barbati. Like other Barbati villages, Kustići was founded in the 18th century, when several families from the town of Pag moved to the area to catch tuna fish, flocks of which were very common at the time.
Kustići can be reached by road from the ferry port of Žigljen and from the direction of Novalja. Visitors can relax on the pebble beaches, separated by small piers. From Kustić one can go on a boat ride across the Bay of Pag to the beautiful beaches of Prnjica, Čista, Sv. Duh and Filino.
For the most part, the Osapnik educational and recreational hiking trail passes above Kustići, which, defying the wild rocky terrain, leads to magnificent panoramic views. There is a bakery in the village, and refreshments can be found in the local cafe and restaurant.