The town of Pag was built in the 15th century,  combining the features of Gothic and Romanesque style and according to the urban development plan of the renowned builder Juraj Dalmatinac. It is rich in cultural heritage, nurturing centuries-old traditions and customs. The famous Pag lace is highly valued in the world. Pag is located in Pag Bay, where pebble and sandy beaches line one after the other like pearls in a necklace along the crystal clear sea.

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